Science: Not Just For Scientists
British Science Association 
Animation | Editorial

The British Science Association’s (BSA) mission is to put science at the forefront of society and culture making it accessible for all. 

Having curated a series of essays bringing voices from inside and outside the scientific world together, BSA came to Neo to bring their collective words to life. 

As creative lead on the project I art directed an animation and designed a book containing the essays that would launch their new mission to get more people involved in science.

The idea behind the creative explored interesting visual cues and experimented with circular particles – using them to show how different people, moments and ideas can come together to surprising effect.

Since the launch the creative has travelled beyond its brief and has been used in further BSA projects such as 100 ideas and a dedicated ‘Not Just For Scientists’ microsite.

Science Not Just For Scientists

“Following a strategy review in 2014, the British Science Association wanted to launch our new vision and get people talking about it. We brought together some great minds to write the essays, but felt that we needed a booklet design and animation to really bring the words to life. Sam was one of the most creative designers I’ve ever worked with, creating a fresh and vibrant design that told a story on its own. We were delighted with the final product and we’ve had so many compliments about how visually distinctive the design is”.

    – Jon Fitzmaurice, Head of Cultural Development British Science Association

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© Samuel J Ellis | 2018