Space To...
South East Dance
Campaign | Branding


South East Dance is an organisation that believes dance enriches all of our lives. The embodiment of this idea is the creation of a state-of-the-art buliding in Brighton which will be a space for both artists and the general public to explore, collaborate and create.

Whilst at Neo, South East Dance came to us with a brief for a fundraising campaign that would help make this space a reality in 2018.

The visual brand and name of the campaign came from the idea of the new building giving people the space both physically and mentally for self expression through dance. This idea, in it’s simplest form manifested itself in the campaign brand, visually as a ‘blank canvas’ and verbally in the name with it’s ellipsis (...). The minimalist approach that I took in the creation of the visual brand also gave it contrast and heightened visability against the colourful and visually busy sreets of Brighton.





Space To...
Case study posters



To reach people in different spaces, throughout their daily lives, I came up with the idea of creating ‘dance floor’ squares for pavements around the city, again literally creating a space that would encourage people to stop and dance and share this moment on social media using the #SpaceToDance. We also designed posters and social media graphics, asking questions such as “When was the last time you danced?” that aimed to kick-start conversations.




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Here - Rebrand
Here
Branding | Art Direction | Website


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Space To...
South East Dance
Campaign | Branding

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Personal Work
Self-Initiated
Art Direction

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© Samuel J Ellis | 2018